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As one of the foremost painters of the 20 th century, Dalí, like Picasso and Warhol, can boast of having overturned the art of the previous century and directed painting towards its modern incarnation. As irrational as he was Surrealist, this genius diverted objects from their original meanings, plunging them into the acid of his constantly churning imagination. A megalomaniac and an artist who, above all, understood the force of marketing and publicity, Dali disorients the viewer in order to draw him or her into his world. Images and colours crash together to express and mock certain ideas, creating a subversive eroticism that taps into the subconscious of the avid voyeurs that we are.