THE PACKAGE TOUR INDUSTRY 2ND EDITION
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Millions of us take package holidays for granted every year but did you ever wonder how it all began? Thanks to Vincent Cobb's 35 years of experience working in the travel industry culminating in his position as managing director of Thomson Holidays, we can learn all about the tricks that formed the basis of the business at its outset. This fascinating book allows us to observe the industry's steep learning curve from its infancy in the late '50s to the present day, using you as guinea pigs. You will find this a gripping yet refreshingly humorous account. The author tells of dramatic journeys by plane, coach and ship, both by day and night, involving relentless pressure and many sleepless nights. Revised and updated with even more detail and history than previously published, this is a valuable reference work of social history at a time when we took our lives in our hands when we went on holiday. Fasten your seat belts and get ready for a bumpy ride!