THE IMPECCABLE HOST
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The Impeccable Host is the world's first, definitive training resource on how to host corporate events of all types and sizes, more profitably than you ever have before. With well in excess of 1.3 billion pounds being spent on corporate hospitality during the year of the Olympics in the UK, a significant amount of that will be spent by businesses using the opportunity to extend corporate hospitality to their clients. However, studies have shown that most companies have no idea how to measure the effectiveness of what is spent, or more importantly, how to influence it. This book guides you through tactical, interpersonal processes that any savvy executive can manage to improve yield from events in three key areas: Customer acquisition; Revenue generation; and Customer retention. Throughout an extensive career as an operational manager in hotels, corporate hospitality, conferencing and events, Mark Perl has developed a deep understanding of the value of "connection" and the tactical skills of networking. In today's highly competitive marketplace, acquiring superior relationship development skills differentiates the extraordinary business professional from the ordinary. He demystifies the tactical processes involved in become a confident and effective relationship builder and business developer to help professionals to explode their self-confidence, develop profitable relationships with ease, and win new business in a way that brings in more money with less personal stress.